ASORA – Association of Manufacturers and Representatives of Machines, Equipment and Tools for the Wood Industry, has just presented FITECMA VIRTUAL 2021, an innovative product aligned with the services offered by the most important sector fairs in the world, which will be online from 14 to 17 July of this year.

The technological innovation and the tools incorporated into the software make up a fast and efficient platform that will make it the first Wood & Technology digital market in the country.

Today the digital world offers companies a wide range of possibilities to position their products in different markets. FITECMA VIRTUAL will configure a specialized marketplace that will bring together buyers and sellers on a website so that they can carry out commercial transactions, with brands of different categories but within a single internet channel.

In this way, exhibitors and visitors will have a 3D Platform that will be online 24 hours a day during the four days that the fair lasts. The virtual tour will allow direct contact between exhibitors and visitors who will be able to combine meetings in real time, connecting by WhatsApp, chat, videoconference and other communication tools.

Likewise, the platform has an intelligent search engine that allows a quick location of what is being searched by stand, by item, by brand, by product, or by keyword.

In this way, ASORA, as the organizer of FITECMA, reaffirms its commitment to continue working so that the fair continues to be a strategic and reliable ally for the different actors in the wood-furniture value chain of our country.