One of the important points in the FITECMA 2021 communication plan was the creation of the digital FITECMA News.

This new communication tool created especially by ASORA – Association of Manufacturers and Representatives of Machines, Equipment and Tools for the Wood Industry, has undoubtedly become a very effective means of keeping all the news that is generated at the Fair updated. .

This is the third number to be published and will reach more than 30,000 contacts included in our database.

In addition, the Organizing Committee of FITECMA 2021 is developing an important program of promotion and strategic positioning of the fair through ASORA Magazine, the FITECMA website: www.fitecma.com.ar; campaigns on social networks (facebook – instagram – youtube – twitter); and a periodic e-news service.

Numerous agreements with publishers, business entities and fairs also constitute an important platform for dissemination both nationally and internationally.

Undoubtedly, the 15th edition of FITECMA, to be held from July 14 to 17, 2021, at the Costa Salguero Center, in the City of Buenos Aires, will present a completely renewed profile. The inclusion of new thematic areas and the development of special activities will make it possible to work on the concept of including the entire industrial forestry chain. Allocating a specific area to Bioenergy (biomass, technology and materials for the generation of thermal energy) is encircled in that direction.

The next edition of FITECMA ‘’ modified its structure to facilitate the visit by visitors, dividing the fair into thematic areas: Machines; Tools; Industry 4.0; Supplies; Construction with Wood; and Bioenergy, explains Nicolás De Gennaro, Executive Director of the fair.

According to Fernando Göttert, Secretary of ASORA and member of the Organizing Committee, “the delimitation of thematic areas will also allow a better layout of the specific actions that will take place during the fair.”

Along these lines, highly qualified partners were selected in each of the activities to be carried out.

In bioenergy, PROBIOMASA has already confirmed its participation – Project for the promotion of energy (FAO – Secretariat of Energy for Productive Development – Ministry of Agriculture, Livestock and Fisheries), with whose authorities are planning specific communication actions that allow the promotion of biomass for the generation of clean energy. In addition, contact is being made with national companies and representatives of the main international companies that provide technology and local producers of wood pellets. At the same time, negotiations are being carried out with the directors of Avebiom – Spanish Association for the Energy Valorization of Biomass (organizers of Expobiomasa, Valladolid), with whom it was agreed to advance in a joint dissemination work to ensure that Spanish companies present themselves at FITECMA . Also with companies that participated from February 19 to 22 in Progetto Fuoco, the most important fair of the field held in Verona, Italy.

The integration of production processes through artificial intelligence, 3D printing and designthinking are fundamental issues that run through the entire wood-furniture value chain, from the first transformation to the last stage of adding value.

With this premise, FITECMA 2021 presents for the second time the Industry 4.0 specialized sector for wood. The space will have 200 m2 in which a commercial sample will be combined with a program of dissemination and training in 4.0 technologies for SMEs in wood and furniture, in which ASORA has been working together with the National Institute of Industrial Technology – INTI .

The results obtained in the 2019 edition of FITECMA are very encouraging, with great repercussion among the visitors of the fair and the exhibiting companies. “The participating companies were really very enthusiastic. They have had good contacts and took projects to work on the incorporation of these technologies in the wood industry “, comments Nicolás DeGennaro, Executive Director of FITECMA.

The exhibiting companies encountered demands that pointed to how to incorporate these technologies into their production lines to have more efficiency in products and services. “Although the wood industry seems somewhat traditional, there is a lot of interest and very good acceptance of new technologies” , points out Lautaro Rolón, technical commercial advisor of Print A Lot, dedicated to digital manufacturing and 3D printing.

Something similar raises Pablo Mellicovsky, head of International Channels of the South Hub of Totus. “From the visitors of FITECMA we saw that they want to have quick information because it allows them to make decisions. For example, to simulate an order from a very large client, to move production orders”, he points out.

In the case of GruPro’s line of collaborative robots, the focus was on the range of features, costs and implementation. “It was important to inform that we not only sell the technology, but that we can offer programming services,” explains Richard Maturana, the firm’s commercial representative.

For the industrial designer Adrián Oviedo, advisor to the printer manufacturer Chimac 3D Insumos, FITECMA allowed “to see how a link appears between a 3D plastic printing joining two wooden boards, for example, or other innovations that can be made at home or small workshops, things that can be solved by going to a factory that makes injection and that can be solved by making one piece, five pieces, ten pieces, at very low costs and with the same amount of materials that are offered in other markets “.

In the field of industrial automation “the fair helped to disseminate a part of the possibilities that exist today,” says Bittor Larraioz Aristeguieta, director of Larayoz Electrónica, a company in the Basque Country, Spain.

His Argentine colleague Leandro Pratto, account executive for Automación Micromecánica, highlights that “there is a trend in carpentry at an important level of technification, particularly in those associated with CNC technology.”

For his part, Nicolás Cuello, founder and director of Lucot, a firm dedicated to virtual reality, highlights that his experience at FITECMA was very productive: “We highlighted many problems in the industry to which we aim: to develop new ways of presenting products.” And he bets on the generational change in companies in a sector that they did not know in depth: “I believe that in FITECMA 2021, as technology is advancing at a very fast speed, it will be possible to make a more interactive approach, with proven things in the market through the survey that we take from the companies that passed and that will allow us to have specific software and solutions already tested “.

Under the slogan “WOOD INNOVATION WITHOUT LIMITS” the next edition of FITECMA proposes to the wood-furniture chain to think and adopt solutions that broaden the horizon of companies and their businesses.

It is a message with which FITECMA synthesizes the relevance and potential of wood in a world that is rapidly advancing towards digitization, while keeping a watchful eye on caring for the environment. “FITECMA 2021 invites exhibitors and visitors to revalue wood in a world that demands renewable materials that ensure sustainable production. Wood and innovation are combined as added value also to gain competitiveness,” says Osvaldo Kovalchuk, vice president of ASORA and member of the Organizing Committee of the fair.

Innovation is the fundamental premise that encompasses all the activities of the fair, from a change in format, with new exhibition items, to the convocation of the public with a communication focused on providing valuable information. “All the actions of FITECMA 2021 must be designed from the perspective of innovation. Understanding this, we decided to get out of a situation of comfort and take on the challenge: FITECMA always maintained a leadership position as a business center for the sector and we are taking all the decisions to keep it that way, “explains Kovalchuk.

The Organizing Committee determined the incorporation of multiple services and activities to accentuate this profile of innovation. In particular, an action program was established to add new specialized contacts in all exhibition areas. For this, FITECMA 2021 summoned highly qualified counterparts in each of the areas and the activities that are planned to be carried out in the next edition.

“In construction with wood we are already working with the Faculty of Architecture, Design, Art and Urbanism, of the University of Morón, which has vast experience on the subject”, says Kovalchuk.

The manager also highlights that for the sector specialized in bioenergy -technology and materials for the generation of thermal energy- negotiations are being carried out with the authorities of Avebiom- Spanish Association for Energy Valorization of Biomass, organizer of Expobiomasa (Valladolid, Spain). A program is also underway with participating companies of Progetto Fuoco, the most important fair of the sector that takes place in Verona, Italy.

In the area of ​​Industry 4.0, Kovalchuk highlights the continuity of collaboration with INTI – National Institute of Industrial Technology, to present at FITECMA 2021 a special area of ​​technology 4.0 applied specifically to the wood and furniture industry.

“All these actions seek to translate innovation into concrete actions. It is not simply a slogan: it is a whole definition that proposes FITECMA 2021 as the right place, the meeting point for exhibitors and visitors where business and knowledge prevail. facilitate the development of the entire forestry-industry chain “, adds Kovalchuk.

With six thematic areas, change of days and hours and the concept of innovation incorporated into its new image, the 15th edition of FITECMA – International Wood & Technology Fair, is awakening favorable expectations from both exhibitors and visitors.

The fair that will be held again at the Costa Salguero Center, in the City of Buenos Aires, from July 14 to 17, 2021, will this time have three new exhibition areas that add to its traditional target of Machines, Tools and Supplies. Construction with Wood, Bioenergy (Biomass) and Industry 4.0, will be three sectors that will be incorporated with great force, allowing the ” expo ” to practically cover the entire chain of the forestry industry from the first transformation to the elaboration of the finished products in wood of higher value.

‘’ In the planning meetings of the fair, the companies were showing us new needs and we saw that other actors were joining the market. In this interaction, innovation emerged as a fundamental premise that we should consider comprehensively for all the activities involved in the fair, ” said Osvaldo Kovalchuk, Vice President of ASORA and member of the Organizing Committee.

For the first time, the fair will remain open to the public for four days, from Wednesday to Saturday and with new hours: from 10.30 am to 6.30 pm. It is a measure that aims at optimizing the time of both exhibitors and visitors and is aligned with the most important international fairs in the field.

In line with this, for the next edition of the fair highly qualified partners were selected in each of the activities that are planned to develop. Thus, in construction with wood, we are already working with the Faculty of Architecture, Design, Art and Urbanism, of the University of Morón, which has vast experience in working with wood. The organization of a national wood construction competition is also being analyzed; and the practical representation of the different existing wood construction systems.

In bioenergy (biomass, technology and materials for the generation of thermal energy) conversations were started with the authorities of PROBIOMASA – Project for the promotion of energy (FAO – Secretariat of Energy for Productive Development – Ministry of Agriculture, Livestock and Fisheries); Contact is being made with national companies and representatives of the main international technology providers and local producers of wood pellets. In addition, negotiations are being carried out with the directors of Avebiom – Spanish Association for the Energy Valorization of Biomass (organizers of Expobiomasa, Valladolid), with whom it was agreed to advance in a joint dissemination work to ensure that Spanish companies present themselves at FITECMA. Also with companies that participated from February 19 to 22 in Progetto Fuoco, the most important fair of the field held in Verona, Italy.

In Industry 4.0, as in the 2019 edition, the benchmark is INTI – National Institute of Industrial Technology, with whose team the first meetings have been held to advance a joint INTI – ASORA project of Industry 4.0 technology applied specifically to different processes in the wood and furniture industry to improve competitiveness.

With six thematic areas, change of days and hours and the concept of innovation incorporated into its new image, the 15th edition of FITECMA – International Wood & Technology Fair, is awakening favorable expectations from both exhibitors and visitors.

The fair that will be held again at the Costa Salguero Center, in the City of Buenos Aires, from July 14 to 17, 2021, will this time have three new exhibition areas that add to its traditional target of Machines, Tools and Supplies. Construction with Wood, Bioenergy (Biomass) and Industry 4.0, will be three sectors that will be incorporated with great force, allowing the ” expo ” to practically cover the entire chain of the forestry industry from the first transformation to the elaboration of the finished products in wood of higher value.

‘’ In the planning meetings of the fair, the companies were showing us new needs and we saw that other actors were joining the market. In this interaction, innovation emerged as a fundamental premise that we should consider comprehensively for all the activities involved in the fair, ” said Osvaldo Kovalchuk, Vice President of ASORA and member of the Organizing Committee.

For the first time, the fair will remain open to the public for four days, from Wednesday to Saturday and with new hours: from 10.30 am to 6.30 pm. It is a measure that aims at optimizing the time of both exhibitors and visitors and is aligned with the most important international fairs in the field.

In line with this, for the next edition of the fair highly qualified partners were selected in each of the activities that are planned to develop. Thus, in construction with wood, we are already working with the Faculty of Architecture, Design, Art and Urbanism, of the University of Morón, which has vast experience in working with wood. The organization of a national wood construction competition is also being analyzed; and the practical representation of the different existing wood construction systems.

In bioenergy (biomass, technology and materials for the generation of thermal energy) conversations were started with the authorities of PROBIOMASA – Project for the promotion of energy (FAO – Secretariat of Energy for Productive Development – Ministry of Agriculture, Livestock and Fisheries); Contact is being made with national companies and representatives of the main international technology providers and local producers of wood pellets. In addition, negotiations are being carried out with the directors of Avebiom – Spanish Association for the Energy Valorization of Biomass (organizers of Expobiomasa, Valladolid), with whom it was agreed to advance in a joint dissemination work to ensure that Spanish companies present themselves at FITECMA. Also with companies that participated from February 19 to 22 in Progetto Fuoco, the most important fair of the field held in Verona, Italy.

In Industry 4.0, as in the 2019 edition, the benchmark is INTI – National Institute of Industrial Technology, with whose team the first meetings have been held to advance a joint INTI – ASORA project of Industry 4.0 technology applied specifically to different processes in the wood and furniture industry to improve competitiveness.

Today the digital world offers companies a wide range of possibilities to position their products in different markets. Following this trend, ASORA – Association of Manufacturers and Representatives of Machines, Equipment and Tools for the Wood Industry, will hold from July 14 to 17 next “ FITECMA VIRTUAL 2021 ”, an innovative product aligned with the services offered by the most sectoral fairs. of the world, which due to the consequences that the pandemic continues to cause, were forced, as in the case of FITECMA – International Wood & Technology Fair, to postpone the realization of its face-to-face edition until 2022.

” FITECMA has always been a fair of excellence in the sector, recognized in the country and internationally, that is why we needed to present to the market a digital product that brought together state-of-the-art technological characteristics, that responded to the needs of companies to exhibit their new products and services while being dynamic and easy to navigate. These requirements are very important because many of the software we investigated looked attractive but when it came to operating them they presented difficulties in handling and required sophisticated equipment, speed and a very good internet signal, which are not common in many parts of the country ‘ ‘, says Osvaldo Kolvalchuk, Vice President of ASORA.

For Armando Chichiarelli, director of ASORA and member of the Organizing Committee, FITECMA VIRTUAL is presented at the right time ” is a tailored product for the marketing of companies that have not been shown for a long time due to COVID 19 and need to generate new contacts and business. ” At this point – he continued – ” FITECMA VIRTUAL will configure a specialized marketplace that will bring together buyers and sellers on a website so that they can carry out commercial transactions, with brands of different categories but within a single internet channel. ”

FITECMA VIRTUAL will have a 3D Platform that will be online 24 hours a day during the four days that the fair lasts. The virtual tour will allow direct contact between exhibitors and visitors who will be able to combine meetings in real time, connecting by WhatsApp, chat, videoconferencing and other communication tools.

To facilitate navigation of the virtual fair, the platform has an intelligent search engine that allows a quick location of what is being searched for by stand, by item, by brand, by product, or by keyword.

For Osvaldo Frund, director of ASORA and member of the Organizing Committee, it will generate diverse and intelligent opportunities for the creation of networks, the transfer of knowledge and the presentation of products, ” even in an unprecedented situation like the one we are going through, FITECMA VIRTUAL se It will become an effective link between exhibitors and those responsible for making purchasing decisions in the companies of each of the sectors that participate in the fair ”.

For his part, Fernando Göttert, Secretary of the entity and member of the Organizing Committee, affirms that today companies must face a time full of challenges ” and we, with the experience of having organized 14 successful fairs, needed to assure them certainty of planning and reinforced by knowledge, offer them a complete and highly advanced fair experience in all aspects, which can show exhibitors and visitors a digital global scene that redefines the state of the art in the industry. ”

For Dorking as a leading company in the market it would be unthinkable not to participate in FITECMA. In the first place because it is the meeting where all the cutting-edge technologies for the wood, furniture and wood construction industries are presented in Argentina. And also, by the number of visitors and the business offer generated in each edition of the fair.

I believe that FITECMA VIRTUAL is an example of how Industry 4.0 can influence the different activities and is an excellent technological development that puts us at the level of the most important fairs in Europe, especially considering the possibility that in the future the exhibitions be a mix between the virtual and the physical. And being the first in the sector and one of the few in Argentina to make it available to exhibitors and visitors to allow interaction to continue between the two despite the difficulties of the pandemic, as a company and as an Association it fills me with pride.

ASORA – Association of Manufacturers and Representatives of Machines, Equipment and Tools for the Wood Industry, has just presented FITECMA VIRTUAL 2021, an innovative product aligned with the services offered by the most important sector fairs in the world, which will be online from 14 to 17 July of this year.

The technological innovation and the tools incorporated into the software make up a fast and efficient platform that will make it the first Wood & Technology digital market in the country.

Today the digital world offers companies a wide range of possibilities to position their products in different markets. FITECMA VIRTUAL will configure a specialized marketplace that will bring together buyers and sellers on a website so that they can carry out commercial transactions, with brands of different categories but within a single internet channel.

In this way, exhibitors and visitors will have a 3D Platform that will be online 24 hours a day during the four days that the fair lasts. The virtual tour will allow direct contact between exhibitors and visitors who will be able to combine meetings in real time, connecting by WhatsApp, chat, videoconference and other communication tools.

Likewise, the platform has an intelligent search engine that allows a quick location of what is being searched by stand, by item, by brand, by product, or by keyword.

In this way, ASORA, as the organizer of FITECMA, reaffirms its commitment to continue working so that the fair continues to be a strategic and reliable ally for the different actors in the wood-furniture value chain of our country.