Today the digital world offers companies a wide range of possibilities to position their products in different markets. Following this trend, ASORA – Association of Manufacturers and Representatives of Machines, Equipment and Tools for the Wood Industry, will hold from July 14 to 17 next “ FITECMA VIRTUAL 2021 ”, an innovative product aligned with the services offered by the most sectoral fairs. of the world, which due to the consequences that the pandemic continues to cause, were forced, as in the case of FITECMA – International Wood & Technology Fair, to postpone the realization of its face-to-face edition until 2022.

” FITECMA has always been a fair of excellence in the sector, recognized in the country and internationally, that is why we needed to present to the market a digital product that brought together state-of-the-art technological characteristics, that responded to the needs of companies to exhibit their new products and services while being dynamic and easy to navigate. These requirements are very important because many of the software we investigated looked attractive but when it came to operating them they presented difficulties in handling and required sophisticated equipment, speed and a very good internet signal, which are not common in many parts of the country ‘ ‘, says Osvaldo Kolvalchuk, Vice President of ASORA.

For Armando Chichiarelli, director of ASORA and member of the Organizing Committee, FITECMA VIRTUAL is presented at the right time ” is a tailored product for the marketing of companies that have not been shown for a long time due to COVID 19 and need to generate new contacts and business. ” At this point – he continued – ” FITECMA VIRTUAL will configure a specialized marketplace that will bring together buyers and sellers on a website so that they can carry out commercial transactions, with brands of different categories but within a single internet channel. ”