The 2021 edition of FITECMA – International Wood and Technology Fair, which will be held from July 14 to 17, at the Costa Salguero Center, in the City of Buenos Aires, incorporates a new concept to the traditional scheme. ” The structure was modified to facilitate the visit by visitors, dividing the fair into thematic areas: Machines; Tools; Industry 4.0; Supplies; Construction with Wood; and Bioenergy (Biomass). Work is being done on developing a FITECMA’s own APP to simplify accreditation and at the same time to provide visitors with an effective tool for the best location of companies and products ”, explains Nicolás De Gennaro, Executive Director of the fair .

For Fernando Göttert, Secretary of ASORA and member of the Organizing Committee, “the delimitation of thematic areas will also allow a better layout of the specific actions that will take place during the fair.”

With the confirmed leaders of Technology and the special promotion of the new areas: Construction with Wood, Forest Biomass and Industry 4.0, FITECMA 2021 presents a different fair with new attractions and great business potential.

In each call, the fair is visited by a specialized public from 50% of the interior of the country, confirming that it is the most popular event of the wood-furniture chain in Argentina.

Likewise, the economic reactivation that the country has been registering in the last quarter and the growth forecasts of the economy for 2021, in which the main consulting firms and public and private organizations coincide, mean that the influx of public will exceed 11,000 visitors to the 2019 edition.

The 2021 edition of FITECMA – International Wood and Technology Fair, which will be held from July 14 to 17, at the Costa Salguero Center, in the City of Buenos Aires, incorporates a new concept to the traditional scheme. ” The structure was modified to facilitate the visit by visitors, dividing the fair into thematic areas: Machines; Tools; Industry 4.0; Supplies; Construction with Wood; and Bioenergy (Biomass). Work is being done on developing a FITECMA’s own APP to simplify accreditation and at the same time to provide visitors with an effective tool for the best location of companies and products ”, explains Nicolás De Gennaro, Executive Director of the fair .

For Fernando Göttert, Secretary of ASORA and member of the Organizing Committee, “the delimitation of thematic areas will also allow a better layout of the specific actions that will take place during the fair.”

With the confirmed leaders of Technology and the special promotion of the new areas: Construction with Wood, Forest Biomass and Industry 4.0, FITECMA 2021 presents a different fair with new attractions and great business potential.

In each call, the fair is visited by a specialized public from 50% of the interior of the country, confirming that it is the most popular event of the wood-furniture chain in Argentina.

Likewise, the economic reactivation that the country has been registering in the last quarter and the growth forecasts of the economy for 2021, in which the main consulting firms and public and private organizations coincide, mean that the influx of public will exceed 11,000 visitors to the 2019 edition.

Due to the inconveniences that the pandemic is causing for normal circulation and work restrictions in most provinces and in the metropolitan region, which make it difficult to efficiently deliver the printed edition of FITECMA News by mail, we have created the FITECMA Digital News, whose first issue you receive today.

This new communication tool created especially by ASORA – Association of Manufacturers and Representatives of Machines, Equipment and Tools for the Wood Industry, will undoubtedly become a very effective means to keep all the news that is generated at the Fair updated.

This measure will allow us to add the possibility of reaching more than 30,000 contacts included in our database.

In addition, the Organizing Committee of FITECMA 2021 is developing an important program of promotion and strategic positioning of the fair through ASORA Magazine, the FITECMA website: www.fitecma.com.ar; campaigns on social networks (facebook – instagram – youtube – twitter); and a periodic e-news service.

Numerous agreements with publishers, business entities and fairs also constitute an important platform for dissemination both nationally and internationally.

Ratifying their trust in FITECMA – International Wood & Technology Fair, four leading companies in their respective fields within the wood and furniture industry: Automación K, Blum, Expocolor and Lepton Sistemas, ratified their status as sponsors of the 15th. edition of the fair, which will take place from July 14 to 17, 2021, at the Costa Salguero Center, in the City of Buenos Aires.

The companies agreed to qualify FITECMA as the most important sector forum of the industry in our country and that in each edition brings together specialized visitors from each of the country’s interior regions. They also highlighted the good organization and resources – both financial and human – that are allocated to the previous promotion of the fair that they report in a successful call.

“For ASORA as an organizing entity, this fact acquires a very special significance, since these are companies that always participate in the fair and maintain an important position in the market and that, in addition, made the decision to continue accompanying us at a time of difficulties for SMEs and uncertainty worldwide, ”said Armando Chichiarelli, a member of the FITECMA Organizing Committee.

The manager also pointed out that FITECMA’s sponsorship program “is a way of mutually enhancing each other since the prestige and brand value of each of the companies is added and, in turn, benefits from the market positioning that has FITECMA won as the most important wood theme fair in Latin America ”.

Automation K
Osvaldo Kovalchuk
Partner

This is the second time we have participated as a sponsor and there are three main reasons for doing so. The first and fundamental, because FITECMA is the fair for the wood sector in Argentina. The second has to do with the commitment that exists between the fair and the exhibitors, which can be seen in the impeccable organization and permanent innovation. And the third is that the call for the fair is supported by five representative institutions of the industry. We have strong expectations for 2021. Once the pandemic is over, there will be a rebound effect from the economy towards growth. FITECMA takes place after the middle of the year and will provide the ideal framework for companies to finish defining all the projects to tackle in 2022.

Blum
Christian hohfeld
Brand ambassador

For Blum it is always important to be present at the fair because it is where we can show our new products and the advances that are taking place, in addition to having a closer contact with customers. Being a sponsor helps the organization to improve the fair and Blum to establish a brand in the market. FITECMA attracts a large public from the interior of the country and for the 2021 edition we are working together with ASORA to add more architects and interior designers, who became an important factor in the commercialization of hardware. For its part, the furniture industry has been transformed a lot and is increasingly demanding, which drives us to work on innovation and better technologies. In the 2021 edition, we are going to focus on all the services that Blum offers. In short, FITECMA is very important to us because it allows us to show trends, new products and, above all, services, which are increasingly important to our clients. .

Expocolor
Fernando Campi
Commercial manager

FITECMA is the meeting point of the sector, the place where I meet every two years with our clients to present the news and receive their concerns and new contacts are always generated, companies that appear in the field. Being a sponsor of the fair reaffirms the leadership achieved and that we sustain. When you make an investment of this magnitude, you think about strengthening the sector, so that all manufacturers can approach a better fair, with better suppliers, better proposals. The incorporation of new sectors such as wood construction, bioenergy and industry 4.0 will empower exhibitors and fill us with expectations. The reduction of one day of the fair seems barbarous to me: you do not need a volume of people but, as happens in FITECMA, quality of visitor. The new schedule is also positive because it allows visitors, especially those from the interior, and the exhibitor to better schedule the day with all activities concentrated directly at the fair. In 2021 there will be a need for improvement and an important recovery.

Lepton Systems
Javier Durén
Commercial Director

We are a sponsor in two consecutive editions because FITECMA is the most important fair in the country related to the industry and the production of furniture and the like. Our clients in this segment know the fair and those who cannot physically attend end up consulting through digital media. Most of them are in the interior of the country and the fair attracts a large public from the interior,

Four days of the fair during business hours: this is the new format approved by the Organizing Committee for the 15th edition of the International Wood & Technology Fair – FITECMA 2021 that will be held from July 14 to 17, 2021, at the Costa Salguero Center , In Buenos Aires city.

“We are sure that the next edition of FITECMA will exceed all expectations,” said Nicolás De Gennaro, Executive Director of the show. “With all the experience acquired through 14 editions and aligning with the trend of the most important fairs in the sector around the world, we have worked on a new format and the incorporation of multiple services and activities, which will accentuate the concept of innovation by adding specialist contacts to all articles in the show, “explained De Gennaro.

For the first time the fair will remain open to the public for four days, from Wednesday to Saturday, and with a new schedule: from 10:30 a.m. to 6:30 p.m. “We have met with the sponsors and the most representative companies of each of the areas and there was a practically unanimous agreement on the benefits that these changes could bring, both in the case of exhibitors and visitors”, explained Osvaldo Kovalchuk, vice president of ASORA and member of the Organizing Committee

Along these lines, the Executive Director of FITECMA recalled that from the beginning the fair proposed an update and innovation agenda for the entire wood value chain in our country. “We have developed the concept of the thematic wood fair and we are ready to carry out the necessary actions to add all sectors of the sectoral value chain in a business framework that facilitates contacts and optimizes the investment of participation in the fair, “De Gennaro said.

Ratifying their confidence in FITECMA – International Wood Fair; Technology; Automation K; Blum; Expocolor; and Lepton Sistemas; four
leading companies in their respective areas within the wood-furniture value chain, have already confirmed their status as sponsors of the 15th edition of the fair, which will take place from July 14 to 17, 2021, at the Costa Salguero Center, of the Buenos aires city.

“For ASORA as an organizing entity, this fact acquires a very special significance, since they are companies that always participate in the fair maintaining an important position in the market, but also made the decision to continue accompanying us in a time of difficulties for SMEs and uncertainty worldwide. ”, said Armando Chichiarelli, member of the Organizing Committee.

This, without a doubt, is a way of mutually enhancing each other – he said – “since the prestige and brand value that each one of them has, is added and in turn benefits, with the market positioning that FITECMA has gained since 1994, which has made it the most important thematic fair for wood in Latin America ”.

Analyzing the general panorama with a view to next year, the manager pointed out that “all businessmen are looking forward to 2021 with great expectations, and without a doubt that there is still more than 13 months until the fair plays in their favor.

In line with this statement, Osvaldo Frund (Organizing Committee), stated that “ all of us who already buy stands make favorable projections because we are convinced of the good results obtained by the companies exhibiting at the fair, and this was fully demonstrated in other opportunities for economic crisis such as 2001-2003 and influenza A in 2009 ”.

“When we began to plan the 2021 edition of FITECMA, we set out to find a balanced portfolio of projects, of different types depending on what the companies expressed to us as new needs and actors that were appearing in the market,” explained Osvaldo Kovalchuk , vice president of ASORA.

In this interaction, innovate emerged as a fundamental premise that we should consider comprehensively for all the activities involved in the fair – Kovalchuk expressed – “organization, format, items, public call, conceptual actions, training and others, would have to be screened from the perspective of innovation. Understanding this, we decided to get out of a situation of relative comfort and take on the challenge. FITECMA always maintained a leadership position as a business center for the sector and we are taking all the
decisions to remain so. “

For his part, Nicolás De Gennaro, Executive Director of FITECMA pointed out that ” ‘work has been done on a new format and the incorporation of multiple services and activities, which will accentuate the concept of innovation by adding specialized contacts to all exhibition areas” .
In line with this, for the next edition of the fair highly qualified partners were selected in each of the activities that are planned to develop. Thus, in construction with wood, we are already working with the Faculty of Architecture, Design, Art and Urbanism, of the University of Morón, which has vast experience in working with wood.

In bioenergy – technology and materials for the generation of thermal energy – negotiations are being carried out with the authorities of Avebiom – Asociación Española de Valorización Energética de Biomasa (organizers of Expobiomasa, Valladolid), with whom it was agreed to advance in a joint dissemination work to get Spanish companies to present themselves at FITECMA. Also with companies that participated from February 19 to 22 in Progetto Fuoco, the most important fair of the field held in Verona, Italy, and which it attended
especially the Director of ASORA Magazine, Roberto Luis Minoli, to open a dialogue channel that allows innovations in the field to be presented at FITECMA.

In Industry 4.0, as in the 2019 edition, the benchmark is INTI – National Institute of Industrial Technology, with whose team the first meetings have been held to advance a joint INTI – ASORA project of Industry 4.0 technology applied specifically to the wood and furniture industry.

The Organizing Committee organized the 15th edition to be held from July 14 to 17, 2021, at the Costa Salguero Center, in the City of Buenos Aires.

We are sure that the next FITECMA will exceed all expectations “, said Nicolás De Gennaro, Executive Director of the fair. And he affirmed that” with all the experience acquired through 14 editions and aligning with the trend of the most important fairs in the sector at the Worldwide, work has been done on a new format and on the incorporation of multiple services and activities, which will accentuate the concept of innovation by adding specialized contacts to all the articles in the exhibition.

For the first time, the fair will remain open to the public for four days, from Wednesday to Saturday and with a new schedule: starting at 10:30 a.m. at 6:30 p.m. “We have met with the sponsors and the most representative companies of each one of the articles and there was a practically unanimous agreement on the benefits that these changes could bring, both in the case of exhibitors and visitors”, explained Osvaldo Kovalchuk, vice president of ASORA. and member of the Organizing Committee. In addition, he added, “this concept of concentrating the sample in four days is also being adopted by the most important international fairs. It is a way of optimizing working time.” Since its inception, FITECMA has been developing the concept of the thematic wood fair “and we are ready to carry out the necessary actions to add to all sectors of the value chain of the forestry industry”, said De Genaro. In this sense, we are going to promote the incorporation of companies related to wood construction and bioenergy (forest biomass). “They are new lines of business that show great potential in the future, so we believe that they should have their place at FITECMA 2021,” he said.

“The industry is at a turning point, with the arrival of industry 4.0 there will be a very important transformation, and other lines of business are joining the traditional ones of wood. All this has generated the need to produce a turnaround. the fair that accompanies the new needs of companies“, explains Nora Reznik, President of ASORA, the entity that organizes the fair.

The desire for innovation is always present among us – he added – “so we decided to redesign the logo that accompanied the fair since its first edition in 1994, and presented it with the new image that will represent FITECMA 2021 in its 15th edition” .

“WOOD INNOVATION WITHOUT LIMIT“, synthesizes the relevance and potential of wood in the future. A digital world, robotized, but with greater concern for caring for the environment, demands renewable materials that ensure sustainable production. Wood and innovation combine as an added value to gain competitiveness. “It was not simply a matter of looking for a slogan. It is a whole definition that aims to make FITECMA 2021 the right place for exhibitors and visitors to meet in a climate where business and knowledge prevail, facilitating the development of the entire chain of the forest industry, “concluded Nora Reznik.

As in previous editions, the fair adds to the call representative entities: CADAMDA – Chamber of Wood; CEMA – Chamber of Logging and Related Entrepreneurs; CADEFHA – Argentine Chamber of Hardware and Related Manufacturers and CAFYDMA Chamber of Furniture, Upholstery and Related Manufacturers With the novelty “We are convinced that to overcome the difficulties of SMEs and improve the conditions of sectoral competitiveness, we must work together. And that has been a policy that ASORA has carried out since its inception, “said Nora Reznik, president of the Association of Manufacturers and Representatives of Machines, Equipment and Tools for the Wood Industry, an entity organized by FITECMA.

Likewise, at the international level, FITECMA has the support of EUMABOIS – European Federation of Woodworking Machinery Manufacturers, which brings together the associations of manufacturers of machines and tools in Europe, and which has FITECMA incorporated in the official calendar of fairs in the abroad, which serves as a guide for European companies when deciding their participation in an international fair.

In addition, for the call of the specialized public at the national level, an exclusive mobile App of the fair is being specially developed; digital marketing campaigns aimed at professionals in wood construction and interior design; and a wide dissemination on social networks; that added to the FITECMA News and ASORA Magazine; They make up an important promotion program that FITECMA 2021 will have.

FITECMA 2021 – International Fair of Wood & Technology, is already underway. The Organizing Committee arranged that the 15th edition will be held from July 14 to 17, 2021, at the Costa Salguero Center, in the City of Buenos Aires.

We are sure that the next FITECMA will exceed all expectations, “said Nicolás De Gennaro, Executive Director of the fair. And I have stated that” with all the experience gained through 14 editions and aligning with the trend of the most important sector fairs in the world, work has been done on a new format and the incorporation of multiple services and activities, which will accentuate the concept of innovation by adding specialized contacts to all the exhibition items For the first time, the fair will remain open to the public for four days, from Wednesday to Saturday and with new hours: from 10:30 am. at 6:30 p.m.

“We have met with the sponsors and the most representative companies of each of the items and there was practically unanimous agreement on the benefits that these changes could bring, both in the case of exhibitors and visitors,” explained Osvaldo Kovalchuk, Vice President of ASORA and member of the Organizing Committee.

Furthermore – he added – “this concept of concentrating the sample in four days is also being adopted by the most important international fairs. It is a way of optimizing working time“.

From its beginnings, FITECMA He has been developing the concept of the thematic fair of wood “and we are ready to carry out the necessary actions to add to all sectors of the value chain of the forestry industry“, said De Genaro. Along these lines, we are going to promote the incorporation of companies related to wood construction and bioenergy (forest biomass). “They are new lines of business that show great potential in the future, so we think they have to have their place at FITECMA 2021,” he said.